Woman’s Outfront Privacy Policy

Woman’s Outfront Privacy Policy

Effective Date: Oct 15, 2023

privacy policy

PRIVACY POLICY

(Effective October 15th, 2023)

Overview

This privacy policy (“Policy”) applies to Hera, LLC, and its affiliate companies (collectively, “womensoutfront.com,” “we,” “us,” or “our”).   We strive to deliver outstanding products and services and value our customers’ business and loyalty.

We recognize that privacy is an important issue. We developed this Privacy Policy to explain our practices regarding the personal information we collect from you or about you on this website or via apps, through written or verbal communications with us, when you purchase our products through partners, vendors, or other sources.

While this Privacy Policy broadly describes the practices we have adopted across the United States, local laws vary, and some jurisdictions may restrict our collection, use, or disclosure of personal information. Our actual practices in such jurisdictions may be more limited than those described in this Policy to comply with local requirements.

By accessing or using our websites or mobile applications (“apps”) or submitting information to us, or otherwise agreeing to this Privacy Policy, e.g. in the context of registering for any of our products or services, you understand and consent to our collection and use of your personal information as described herein.

Please note that this Privacy Policy does not apply to our processing of personal information on behalf of and subject to the instructions of third parties.

Personal Information We Collect

We collect personal information at every touch point or consumer interaction, and in conducting every aspect of our business, we may collect personal information.

This personal information may include your first name; last name; account name; alias name; email address; postal address; phone number; birth month and day; age; gender; characteristics; preferences; credit and debit card numbers; purchase history; products considered; customer reviews; user generated photos; customer service chat content; customer service email content; customer service call content; email engagement activity; loyalty status; loyalty interactions; loyalty join date; tier name; spend to next tier; IP address; cookie ID; user ID; authenticated user ID; browser user ID; shop subscriber ID; account token; domain; browser ID; browser GUID; browser information; device ID; other unique device identifiers; device type; device model; platform; operating system type; operating system configuration; other system information; advertisement interactions; website browsing history; website click tracking; website search history; website browsing behavior; website access date; website access time; web log data; referring websites; exiting websites; geolocation; time zone; country code; click tracking; audience segments; and other types of information that you choose to provide us or that we may obtain about you.

We may also collect conversation-related information, including records or copies of your correspondence with us, customer service calls for quality assurance and training purposes, and other communications such as website chat support, in-app messages, or SMS.

Some of the common ways in which we collect personal information include the following:

Online ShoppingWe collect your personal information when you shop for our products online. This information includes account name; account token; advertisement interactions; age; alias name; audience segments; authenticated user ID; behavior; birth month and day; browser GUID; browser ID; characteristics; cookie ID; country code; credit card number; customer reviews; debit card number; customer service chat content; device ID; device model; device type; email address; email engagement activity; exiting websites; first name; gender; geolocation; IP address; last activity date; last name; interactions; join date; products considered; operating system configuration; operating system type; other unique device identifiers; postal address; preferences; products purchased; purchase history; referral interactions; referring websites; remarketing segments; reward earned date; shop subscriber ID; social data; spend to next tier; telephone number; tier name; time zone; user submitted photos; user ID; web log data; website access date; website access time; website browsing behavior; website browsing history; website click tracking; and website search history

Automatically Collected Personal Information: By their nature, our websites and apps also automatically collect some personal information about you. For you to view or interact with our website or apps, we receive individual identifiers like your IP address and network information like the date and time of visited pages. We may collect this personal information even if you are not logged in.

We collect some personal information automatically using cookies or other tracking technologies, as described below. The personal information automatically collected may be collected by or on behalf of third parties who provide us inferences or aggregate reporting based on analysis of such personal information.

In addition to the information we collect from you directly, we may also infer information about you based on the information you provide to us or from other information we collect.

Purposes for Which We Collect Personal Information

We collect your personal information for the following reasons:

  • Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;
    • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
    • Debugging to identify and repair errors that impair existing intended functionality;
    • Short-term, transient use, provided the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction;
    • Performing services on our behalf, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services on our behalf;
    • Undertaking internal research for technological development and demonstration; and
    • Undertaking activities to verify or maintain the quality or safety of a service or device that is owned, manufactured, manufactured for, or controlled by the business and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by the business.

Limited Use

We will only use your personal information for the purposes for which we collected it unless we reasonably determine we need to use it for another reason. That reason is compatible with the original purpose. For example, we consider de-identification, aggregation, and other forms of anonymization of personal information to be compatible with the purposes listed above and in your interest because the anonymization of such information reduces the likelihood of improper disclosure of that information.

If you wish to receive an explanation as to how the processing for a particular purpose is compatible with the original purpose, please get in touch with us via the information specified in the Contact section below.

PLEASE NOTE THAT WE MAY PROCESS YOUR PERSONAL INFORMATION WITHOUT YOUR KNOWLEDGE OR CONSENT IN COMPLIANCE WITH THE ABOVE RULES WHERE THIS IS REQUIRED OR PERMITTED BY LAW.

How We Share Personal Information

To provide you with the best products and services, we share your personal information among our affiliates, service providers, and other third parties as described in this section.

Related Organizations. We may share some or all of your personal information with parent and subsidiary companies and companies under shared corporate control for the abovementioned purposes.

Service Providers. We may, from time to time, use business partners, suppliers, and sub-contractors (“Service Providers”) to assist us with the provision of services to you (for example, without limitation, website hosting, app design, maintenance services, database management, web analytics, app analytics, billing, payment processing, fraud protection, credit risk reduction, marketing, or improvement of services). These Service Providers have access to your personal information only to perform the respective tasks assigned to them on our behalf. They are obligated not to disclose or use it for any other purpose.

Compliance with Laws. We cooperate with government, law enforcement officials, and private parties to enforce and comply with the law. We may disclose your personal information to government or law enforcement officials or private parties in response to lawful requests when we believe disclosure or sharing is necessary to comply with any legal obligation, enforce or apply our terms and conditions, respond to claims and legal process, protect our services, members, dealers, our rights and/or the safety of the public or any person, or prevent or stop any illegal, unethical or legally actionable activity (including for fraud protection).

Sale or Transfer of Business or Assets. We may share or transfer some or all of your personal information in connection with or during the negotiation of any financing, acquisition, or dissolution transaction or proceeding involving the sale, transfer, divestiture, termination, or transfer of all or part of one or more license or other agreement(s) regarding the Women’s Outfront brand, disclosure or another transaction under which a third party assumes control of all or a portion of our business or assets.

In the event of any of the foregoing or in any insolvency, bankruptcy, or receivership, personal information may be transferred as a business asset. Suppose another company or individual acquires our business or assets. In that case, that company or individual will possess the personal information we collected and will assume the rights and obligations regarding your personal information as described in this Privacy Policy.

Other Legitimate Business Purposes. We may also disclose your personal information when it may be necessary for other legitimate purposes as reasonably determined by us, in which case we will notify you of such use via telephone, email, and/or a prominent notice on our website.

Cookies and Other Tracking Technologies

The tracking technologies we utilize include the following:

Cookies. We may use different types of cookies when providing different types of web-related services. If you do not know what cookies are or how to control or delete them, then we recommend you visit www.aboutcookies.org for detailed guidance. Cookies allow us to identify and authenticate visitors, track aggregate behavior, and enable important service features. We use both session ID cookies and persistent cookies. Session ID cookies are used to maintain your browser state as you browse through services, and they expire when you close your browser. A persistent Cookie remains on your hard drive for an extended period, and we use that to identify you should you return to services and want to find information you had previously entered or accessed.

We also contract with analytics services, third-party affiliate services, and third-party advertising companies to collect similar information. These cookies allow the ad servers to recognize your computer each time they send you an online advertisement and compile information about you or others who use it. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be most interesting to you. Check our advertiser disclosure for more information.

You may disable cookies through your web browser. Please see the Your Choices section below for information about opting out of these collection services.

Web Beacons/Tags. We automatically collect aggregate, anonymous information through files embedded in our services and emails called “web beacons.” We may deliver a web beacon to you through our services from an advertising network with which we have contracted. Web beacons allow third parties to provide anonymized and aggregated auditing, research, and reporting for us. Web beacons also allow us to send email messages in a format users can read, and they tell us whether emails have been opened to ensure that we are sending only messages that interest our users. We may use this information to reduce or eliminate messages sent to users. We do not tie the information gathered by web beacons to personal information.

Flash LSOs. When we post videos, third parties may use local shared objects, known as “Flash cookies,” to store your preferences for volume control or to personalize certain video features. Flash cookies differ from browser cookies because of the amount and type of data and how the data is stored. The cookie management tools many popular browsers provide will not remove Flash cookies.

Analytics. We may use analytics tools or similar tools provided by third parties to help analyze how you and other users utilize our services. Analytics tools use cookies and other tracking technologies to collect information such as how often users visit services, what pages they visit, and what other websites they use before visiting our services. We use the information we get from analytics tools only to improve services. Analytics tools collect the IP address or other unique identifier assigned to you when you visit services.

We do not combine the information generated using analytics tools with your other personal information. Analytics tools provided by third parties plant a persistent cookie on your web browser to identify you as a unique user the next time you visit our website, and the treatment of that information is governed by the third party’s terms of use and/or privacy policy.

YOU GIVE CONSENT FOR US TO SHARE YOUR DATA WITH THESE PROCESSORS AND FOR THEM TO TRANSFER THIS INFORMATION ONWARD TO THEIR PARTNERS IN CONNECTION WITH PROVIDING YOU SERVICES.

Your Choices

You have the following choices concerning the personal information we hold about you. To protect your privacy and security, we may take reasonable steps to verify your identity before granting requests to access, alter, or delete your personal information.

Access or correct your personal information. You can access various personal information that we collect by accessing your respective account, by phone, email, or in writing using the information provided in the Contact section below.

Deleting your personal information. You may ask us to delete your personal information at any time by phone, email, or in writing using the information provided in the Contact section below. Please note we may maintain some portions of your personal information as needed to comply with our legal obligations, resolve disputes, and/or enforce any of our agreements. We will delete or de-identify all your personal information as described in subsection 10.2 within 30 days of your deletion request.

Optin Out

You can make the following choices regarding your personal information:

Promotional and Other Emails. During the account registration processes on one of our websites or otherwise, you may choose to provide us with your email address to allow us to send newsletters, surveys, offers, and other materials related to our services. You can stop receiving these emails by requesting the email address in the Contacting Us section below. If you decide not to receive these emails, we may still communicate about your current or former membership.

Behavioral Advertising. Our services may use behavioral advertising. This means that a third party may use technology (e.g., a cookie) to collect information about your use of our websites so that they can provide advertising about products and services tailored to your interests. That advertising may appear either on our website or on other websites not operated by us.

PLEASE NOTE THAT OPTING OUT OF BEHAVIORAL ADVERTISING DOES NOT MEAN THAT YOU WILL NOT RECEIVE ADVERTISING WHILE USING SERVICES. IT WILL, HOWEVER, EXCLUDE YOU FROM INTEREST-BASED ADVERTISING CONDUCTED THROUGH PARTICIPATING NETWORKS, AS PROVIDED BY THEIR POLICIES AND CHOICE MECHANISMS.

Analytics. Many analytics providers, including our third-party analytics providers, allow end-users to opt out of their information retention. Please note that typically, unless you create an account with the analytics provider, your choice to opt out applies only to the device from which you request because the providers use cookies on that device to recognize your choice. If you get a new device, install a new web browser, update your browser, or otherwise erase/alter your browser cookie files, you may clear the opt-out cookie.

Cookies. You may disable or delete cookies in your Web browser, impacting the website’s usability. To block cookies, you can also browse our service using your browser’s anonymous usage setting (called “Incognito” in Chrome, “In Private” for Internet Explorer, “Private Browsing” in Firefox and Safari, etc.).

International Transfer of Information

Your personal information may be processed in the country where it was collected and in other countries, including the United States, where laws regarding personal information may be less stringent than those in your country. Therefore, in some circumstances, you might be left without a legal remedy in case of a privacy breach or other use prohibited in your country. You agree to this transfer, storage, and/or processing by submitting your personal information, including all associated risks.

Exercising Your Privacy Policy Rights

When exercising the rights or options described in this Privacy Policy, the following guidelines apply:

No fee is usually required. You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee or decline to comply with your request if your request is clearly unfounded, repetitive, or excessive.

What we may need from you. When exercising your rights or otherwise assisting you, we may need to request specific information from you to help us confirm your identity. This security measure ensures that personal information is not disclosed to anyone with no right to receive it. We may also contact you to ask you for further information about your request to speed up our response.

Information Security

No method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. We make efforts to protect your personal information from improper or unauthorized loss, misuse, access, disclosure, alteration, or destruction. If you have questions about the security of your personal information, contact us at the email or regular mail address specified in the Contact section below.

Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes we collected it for, including to satisfy any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, whether we can achieve those purposes through other means, and the applicable legal requirements.

Our websites or apps may contain links to other websites or apps. We are not responsible for the privacy practices or the content of these other websites or apps. You should read the privacy policy statement of these other websites or apps to understand their policies. You may be disclosing private information when you access linked websites or apps. It is your responsibility to keep such information private and confidential.

Changes to Privacy Policies

We may update this Policy from time to time at our sole discretion. We will post the new Privacy Policy on our website when we do so. You should consult this Policy regularly for any changes. Continued use of services following the posting of such changes constitutes your acknowledgment of such changes and your agreement to be bound by the changes. If you disagree, you should immediately discontinue using our website and services.

Contact Us

GET IN TOUCH

If you have questions regarding this Privacy Policy, its appendices, or our treatment of your personal information, you may contact us at:

Hera, LLC

Attn: Legal Department

55 E. Jefferson St. #2495

Orlando, FL 32802

hello@womensoutfront.com

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